What’s in a name? As Osumaka Likaka argues in this illuminating study, the names that Congolese villagers gave to European colonizers reveal much about how Africans experienced and reacted to colonialism. The arrival of explorers, missionaries, administrators, and company agents allowed Africans to observe Westerners’ physical appearances, behavior, and cultural practices at close range—often resulting in subtle yet trenchant critiques. By naming Europeans, Africans turned a universal practice into a local mnemonic system, recording and preserving the village’s understanding of colonialism in the form of pithy verbal expressions that were easy to remember and transmit across localities, regions, and generations.
    Methodologically innovative, Naming Colonialism advances a new approach that shows how a cultural process—the naming of Europeans—can provide a point of entry into economic and social histories. Drawing on archival documents and oral interviews, Likaka encounters and analyzes a welter of coded fragments. The vivid epithets Congolese gave to rubber company agents—“the home burner,” “Leopard,” “Beat, beat,” “The hippopotamus-hide whip”—clearly conveyed the violence that underpinned colonial extractive economies. Other names were subtler, hinting at derogatory meaning by way of riddles, metaphors, or symbols to which the Europeans were oblivious. Africans thus emerge from this study as autonomous actors whose capacity to observe, categorize, and evaluate reverses our usual optic, providing a critical window on Central African colonialism in its local and regional dimensions.

     This masterful social and economic history of rural Zaire examines the complex and lasting effects of forced cotton cultivation in central Africa from 1917 to 1960. Osumaka Likaka recreates daily life inside the colonial cotton regime. He shows that, to ensure widespread cotton production and to overcome continued peasant resistance, the colonial state and the cotton companies found it necessary to augment their use of threats and force with efforts to win the cooperation of the peasant farmers, through structural reforms, economic incentives, and propaganda exploiting African popular culture.
     As local plots of food crops grown by individual households gave way to commercial fields of cotton, a whole host of social, economic, and environmental changes followed. Likaka reveals how food shortages and competition for labor were endemic, forests were cleared, social stratification increased, married women lost their traditional control of agricultural production, and communities became impoverished while local chiefs enlarged their power and prosperity.
     Likaka documents how the cotton regime promoted its cause through agricultural exhibits, cotton festivals, films, and plays, as well as by raising producer prices and decreasing tax rates. He also shows how the peasant laborers in turn resisted regimented agricultural production by migrating, fleeing the farms for the bush, or sabotaging plantings by surreptitiously boiling cotton seeds. Small farmers who had received appallingly low prices from the cotton companies resisted by stealing back their cotton by night from the warehouses, to resell it in the morning. Likaka draws on interviews with more than fifty informants in Zaire and Belgium and reviews an impressive array of archival materials, from court records to comic books. In uncovering the tumultuous economic and social consequences of the cotton regime and by emphasizing its effects on social institutions, Likaka enriches historical understanding of African agriculture and development.